Bloomberg notes that subscriptions have been mentioned on the company’s last two earnings calls, and just this past December, Twitter CFO Ned Segal said the company was exploring charging for features like “higher-quality video” and “analytics.” Back in 2017, the company considered charging for premium TweetDeck features before later abandoning the plans, and last year a customer survey revealed an interest in charging for an “undo send” feature. Hootsuite can help you here, with a bulk composer tool that allows you to schedule up to 350 tweets at once at optimal times. TweetDeck users may have to get used to the app's web-based version as changes to Twitter's API will kill off TweetDeck apps for Android, iPhone and Adobe AIR, a tech site reported this week. Twitter has been exploring some of these ideas for years. Indeed, using the Tweetdeck may incur a fee. “We do not expect any meaningful revenue attributable to these opportunities in 2021,” he added. Also, Twitter users have been looking for the edit button, and Twitter may decide to add this as a premium feature. In a statement given to Bloomberg, Twitter’s head of revenue products, Bruce Falck, confirmed the company’s plans to improve its revenue mix “may include” subscriptions, but he stressed that its plans are in the “very early exploration” stage. Twitter said plans are in the “very early exploration” stage
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Introducing a series of premium pay models to Twitter would be a bold move given most social media companies prioritize offering their services for free to maximize growth. Bloomberg notes that competing ad businesses from Facebook and Snapchat continue to grow faster than Twitter’s, and the company is under pressure to diversify, thanks to the pandemic as well as high-profile activist investors. A lot of the times when you click on photos, tweets etc etc, the app will actually open the same content on your web browser. Twitter is thought to be exploring these plans as a way to reduce its reliance on advertising, which currently provides the majority of its revenue. For a starting price of 39/month for 3 social accounts (plus 15 for each additional account) you get to manage your Twitter, Facebook, LinkedIn, and Instagram. Another idea involves introducing “tipping” to Twitter, where users could pay accounts for exclusive content.
TweetDeck is a popular alternative to the main Twitter website and mobile app that allows users to more efficiently manage multiple accounts and organize Twitter into a series of easier-to-read vertical feeds.Īlongside charging for TweetDeck, the teams are said to be exploring other ideas, including charging for new features like an “undo send” button or more profile customization options. One option would be to let users charge followers for a separate timeline. This could be rolled out in many different ways. Teams inside Twitter are researching ways for the company to offer paid subscriptions, which could include charging money for access to TweetDeck, Bloomberg reports. Twitter has considered charging for Tweetdeck before.
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